About us

Established in 2015, MetaCoastal, LLC is a shared services company that provides clients with centralized services and an operating model that works collaboratively with clients to achieve their goals. We provide our clients with both the tools and talents needed to get the job done. Every day, each of our clients present challenges of various calibers that we tackle one at a time to collaboratively come to a solution.

Our company is comprised of eight departments who have one common mission – to work together to develop original, cutting-edge approaches with an emphasis on ensuring our clients achieve their mission. The departments consist of:

  • Accounting – Manages financial aspects for our clients including invoicing, controlling monies earned and producing financial statements that we use to appropriately run our respective businesses.
  • B2B – Supplies wholesale inventory consisting of value, quality, and diverse portfolio of accommodations to vendors in the travel industry.
  • Client Services / Inventory and Yield Management – Handles higher level of customer services across the portfolio of businesses including dispatch operations and handling of all Real Estate.
  • Human Resources – Serves current and prospective employees through interviewing, hiring, training, employee recording keeping and benefit management.
  • Information Technology – Ensures that clients have both the hardware and software needed to accomplish their individual missions.
  • Legal – Provides legal perspective by assisting with contracts and other day-to-day issues.
  • Marketing – Enforces and maintains brand consistency for all clients’ collateral, website and promotional needs.

Leadership

Founder and President/CEO

As CEO, Brad provides pro-active leadership, establishing a culture of innovation and promoting new levels of thought into planning long-term goals and strategies. Working with the management team, Brad establishes credibility inside and outside the organization as he optimizes policies, enhances procedures and provides forward-thinking financial input.

Brad is also the Founder and President/CEO of Travel Advantage Network (1992), a wholesale vacation accommodations program; Coastal Blue Holdings (1995), a real estate holdings company; Elevate Cleans (2000), a regional cleaning company; Beachtree Properties (2003), a resort-area collection of boutique hotels and inns; and Vantage Resort Realty (2007), a vacation management company with a focus on high-end properties along the Maryland & Delaware coast, the New Jersey Shore and the Myrtle Beach area.

His results-driven approach and success has earned him numerous honors and awards including the 2008 and 2009 Future 50 Award by Baltimore CEO magazine, Young Presidents’ Organization (YPO) awards for International and Regional positions and events, The Associate for Towson University, 2014 Dean’s Recognition Award College of Liberal Arts of Towson University, 2010 Spirit of the University Volunteer Tiger Award of Towson University, and the MD Chamber of Commerce Philanthropy Award

Graduating Towson University with a B.A. in Psychology, Brad is active in community service organizations as well as serving in a variety of international, award-winning, leadership positions in YPO over the last 14 years. He enjoys spending time with family, running, biking, skiing and of course, traveling. He lives in Arnold, MD, with his wife Kate and their four children.

Chief Operating Officer

Melanie’s mantra for driving performance is simple: make it REAL. REAL stands for Re-engineer business processes, Eliminate non-value add activities, Automate to the fullest extent possible, Link results to management incentives.

As COO, Melanie’s role will be to implement her vision of REAL, as well as oversee day-to-day operations of the Enterprise driving performance and strategic growth

Melanie has a distinguished track record of change management, as a C-level leader for several regional and national companies. She specializes in driving organizational transformation and improving operating performance. She also has a deep background in real estate development and operations, finance and strategic planning.

Melanie is a strong believer in giving back. She has a 17-year history with Humanim, Inc., a nonprofit human service provider specializing in workforce development and clinical support services for at-risk populations. She currently serves as the organization’s treasurer. She lives on a small farm with her husband and two daughters, which has been in her family for four generations.

Chief Financial Officer

Joining the company in January 2015, Kevin oversees all financial operations and strategy for Enterprise-wide business operations. With nearly 20 years of experience, Kevin works with the leadership team to develop and execute their financial strategies. His focus on integrity and out-of-the box thinking has helped contribute to success and operational proficiency of the Enterprise.

Kevin has been in the financial industry for his entire career, holding various roles including Chief Operating / Financial Officer, Vice President of Finance, Senior Accounting Manager, and Controller. Before joining MetaCoastal, Kevin was the Chief Operating / Financial Officer for over six years at Tidewater Global Services where he provided financial oversight of the company, managed the business development process, and evaluated operations to ensure profitability measures established were met culminating in the successful sale of the company. Before that, Kevin served in high-profile positions for both large and small organizations in a variety of fields. Kevin received his B.S. in Management / Finance from Christopher Newport University.

Human Resources Director

Jennifer’s approach to the people she works with has always been the same: build on their existing skills and knowledge to help them achieve their full potential.

And try to help everyone have a little fun along the way.

Human Resources has been her focus since she earned an MS (Masters of Science) in Industrial and Organizational Psychology from the University of Baltimore. However, she started her profession helping people with disabilities and other barriers to employment to develop their own careers. She has always been a hands-on coach, whether she was helping new employees learn the skills of their first job, helping Managers lead their teams, or helping tenured Executives achieve their business goals.

Like many at MetaCoastal, Jennifer was bitten with the travel bug early. She’s chronicled her journeys while hang gliding in Brazil, zip lining in Costa Rica, snorkeling in Mexico, and exploring many corners of the world; compiling funny stories and photos into books to remember each trip.

Jennifer brings a huge amount of enthusiasm and energy to her position, and is relentlessly dedicated to helping MetaCoastal provide an unparalleled employee experience.

Director of Applications

Joining the Enterprise in 2015, Brandon was promoted from Senior Software Developer at Travel Advantage Network to his current position within MetaCoastal. In his role, he leads the Applications team on all software projects and maintenance across the Enterprise. Brandon strategizes and develops innovative ways for the Enterprise to creatively use software to make each entity as efficient as possible.

Previously, Brandon has worked as an Application Developer for a variety of entities. Most recently, in his tenure at Bags Inc, he led the development team in creating and maintaining multiple, enterprise-level applications and mobile applications as the Senior Software Developer/Development Team Lead. His career in the technology field has allowed him to develop mobile applications and a game as well as a number of Web applications, using multi-tiered architecture to ensure the ability to scale and maintain each application efficiently.

Director of Information Technology

Chris has been an integral part of IT operations here since early 2014, initially as Information Technology Manager and now as Director of Information Technology. He is responsible for managing the day-to-day operations of the IT Department and all vendors, as well as being the visionary who plans and oversees new system products and services. He is very hands-on, working as a mentor, trainer, problem solver, server/network architect and tech support manager.

Beginning his career in hospitality, Chris held management positions in restaurants and hotels before transitioning into IT. He has designed, implemented, managed and supported large, multi-location IT and telephony networks for multiple companies in various industries, including telecommunications, healthcare and shared workspace. He holds a Bachelor of Science degree in Business Administration, Management and Operations from Clarkson University.

Controller

A member of the Enterprise since 2006, Dee Ann oversees all accounting functions and staff for multiple business units, including reporting, forecasting, business processes and documentation. She began as an accounting manager and has been the controller since3 2016.

Her financial background spans 35+ years, starting out in bookkeeping and insurance administration, moving into office management and corporate accounting of both for-profit and nonprofit organizations. She attended Marylhurst University and the University of Alaska Anchorage where she studied accounting.

Dee Ann enjoys her time playing and listening to bluegrass music, as well as quilting and gardening. She lives in Bowie, MD with her husband, Keith, a dog and three cats.